Advantages;
- be able to work more on your own and wouldn't have people interferring
- less expectations: less pressure, less stress
- less strict on the rules: less control
- more freedom: allows you to be more experimental
- specific audiences, niche market
- find the rising stars and work their way up with independent companies
- more profit on terms of percentage
Disadvantages;
- less money involved
- careful with marketing techniques
- not enough money for good advertising techniques
- not many people for advice
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