Thursday, March 18, 2010

technology advancements

3D; Colour; Sound; Camera; CGI; Digital

Early films - actors came from theatres
- no sound or colour, had to act over the top
- no sound - pianist in the cinema, playing music live
- text - characters holding signs/subtitles

Silent films are what people wanted to see and enjoyed

SILENT MOVIES
- didn't have the technology to record the sound
- stock characters
- mellow dramatic - very exaggerated
- tragedies, romance, comedies
- Placards/signs/text
- Live music when shown

TYPICAL CONVENTIONS
- placards - black with white text
- jerky and fast
- grainy
- speed is meant to be 24 frames per second, but is 16-24
-  Charlie Chaplin - English, Theatre comedian
- Sepia Films gave off a warm effect
- Lighting - bright, due to vast amount of artificial light
- Slapstic - Clowning around, over exaggerated violence
- Started off 10 minutes per film, but as progress moved onwards, developed to 1 hour

Studios VS Independents

The big studios bought out the small companies. They owned everything (cinemas, actors, production crew), so the independent couldn't exist.
The government banned this from happening, by thinking of the Studio System, this then allowed other film companies to get a look in.

A film, is an example of the battle of film companies
THE PLAYER (1992)
- Robert Altman - Director
- Shows how studios dominate small film companies
- Satire - mickey take of the hollywood film industry - forced to sell out their ideas

- Hollywood put their control over everyone: caused films to end up being very similar
- Orange mobile adverts are an example of the control Hollywood has

Multinational companies

Advantages;
- big paycheque
- more advice and input from other professionals: big support teams
- higher profile actors will be attracted: reputation - more money
- money - for actors, production cost, bigger budgets
- can disribute global scale

Disadvantages;
- will take control, not allow new ideas and experimental things very easily
- high expectations and high pressure
- big budgets which means big pressure
- make product appeal to a wide audience
- american centred companies and want their products to appeal to americans

Independent companies

Advantages;
- be able to work more on your own and wouldn't have people interferring
- less expectations: less pressure, less stress
- less strict on the rules: less control
- more freedom: allows you to be more experimental
- specific audiences, niche market
- find the rising stars and work their way up with independent companies
- more profit on terms of percentage

Disadvantages;
- less money involved
- careful with marketing techniques
- not enough money for good advertising techniques
- not many people for advice

British Film Industry Summed Up

- not got as much money as the Americans
- historical films, comedy and social realism: genres that they are famous for
- it has changed due to the money
- some of the government support film but some don't, therefore thiss effects the funds we recieve
- late 70's-80's: film industry nearly des, due to he lack of support from the government
- National Lottery helps raise money: this was discovered in the 90's

BRITISH - ALL ABOUT QUALITY
AMERICAN - ALL ABOUT QUANTITY

Evaluations of Film Examplers

Level 2 - Ridin' On Luck
- continuity errors; never ending railway station buildings, you can tell it was a clip that was just repeated, by running past the same buildings; sky behind his head, when it should have been a wall, you can tell it was an added clip; man who chased the train just vanished, because he wasn't in the next shot when he should have been.
- hard to judge without a soundtrack, due to copyright issues
- narrative issues; pickpocket got on the train at the wrong time.

http://community.ocr.org.uk/core/community/public/download_file?rid=2920

Level 3 - The Case
- filmed in school uniform and what also looked like schoolgrounds
- however it kept you hookes, as wanted to know what was in the case
- foreboding sound built tension, when about to reveal what is in the case
- music and sound effects were good, suited it well
- hard to understand why he is laying in the middle of a field, without his blazer and case, however this may be the catch to make you want to watch the rest of the film. But it didnt say how long later this shot was meant to have been taken.

http://community.ocr.org.uk/core/community/public/download_file?rid=2919

Level 4 - Voice from the Past
- titles good at first, but soon got boring and too repetitive
- music builds tension
- effects inside fridge, scary and mysterious
- hard to pick up narrative at the beginning, can't understand what they are talking about

http://community.ocr.org.uk/core/community/public/download_file?rid=2918

Friday, March 5, 2010

How long has Warp Studios been running and how did it start?

Warp studios has been running since 1999, when it was set up with funding from NESTA. It is based in Sheffield, England with an office also in London, they have 14 full-time staff.